Strategic Plan 2018

Toward 2020 and Beyond:

A National Vision for the Physiotherapy Profession in Canada

The Canadian Physiotherapy Association is in the process of identifying key goals and major priorities for the Association that will drive us toward a new Strategic Plan to guide the work of the Association and its components over the coming years. The strategic planning process is organized around a set of key questions about challenges and opportunities facing the profession.

To answer these questions effectively, a variety of approaches will be used:

  • A robust survey of physiotherapy professionals in Canada
  • Consultation with other health care professionals and key stakeholders
  • Regional roundtable consultations with physiotherapy thought leaders


At the Strategic Planning workshop in Toronto on June 15 and 16, CPA National and Component leaders jointly developed and agreed on a new mission, vision and four strategic priorities to set CPA’s future direction. In the next couple of months, we will flesh out the detailed strategies and objectives. The new plan will come to effect next year and will be the basis of the collaboration between CPA and its Components in the coming years.

Read CPA’s new mission, vision and four strategic priorities here:

PHYSIOTHERAPY SHARED VISION: Physiotherapy is your Essential Partner for Optimizing Health.

CPA MISSION: As the vital partner for the profession, the CPA leads, advocates, and inspires excellence and innovation to promote health.


1.Promote the value of physiotherapy to the public and stakeholders.

2.Ensure equitable access to physiotherapy.

3.Champion excellence, innovations and professionalism in physiotherapy.

4.Enhance the organizational value and capacity of the CPA.


What can you do to help? Speak up!

We need you to let us know what you think we should be considering as we develop this new Strategic Plan.

Think about the issues you confront every day in your practice, your vision for the profession in the future, and how the Association can help us meet the challenges of the next generation.

Key issues confront the physiotherapy profession in the years to come. We’ve put together a landscape paper of background articles and literature that aligns some of these issues along three themes.

Physiotherapy practice

Read Kathleen Norman’s perspective on the potential futures of physiotherapy in Canada. She examines four key themes:

  • Changes in patient expectations
  • Practice trends
  • The impact of technology
  • Health care system reform

Fred Horne offers insight into how we can shape our future, looking at:

  • The case for change
  • Where we should focus
  • Physiotherapy’s value proposition
  • Health system integration
  • Implementing our strategic priorities


Read the Prime Minister’s priorities for health policy in his mandate letter to the Honorable Jane Philpott:

  • Terms for a new Health Accord
  • Support for more community and home care
  • Support for more mental health services
  • Raise awareness of concussion treatment

Read the Advisory Panel on Healthcare Innovation’s critical areas for healthcare improvement:

  • Patient empowerment
  • Health system integration and workforce modernization
  • System transformation via digital health and precision medicine
  • Better value from procurement, reimbursement and regulation

Physiotherapy Market

The Conference Board presents the definitive examination of demand for physiotherapy services in Canada:

  • Current and future demand for physiotherapy services
  • Growth in demand for physiotherapy
  • The growth of our labour market
  • Competition in mobility rehabilitation

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