HOW CPA “POSITIVELY DISRUPTED” 2015
We’ve divided this year-end review into four sections. Have a look at what we’ve done and what we’re planning for 2016:
|Your Profession||Development Opportunities||
|Extended Health Benefits||Strategic Plan||Professional Development||Physiotherapy Practice|
|Rural access to remote health care||Physio Clinic Owners Program||#QualityPT||Physiotherapy Canada|
|Bursary for Indigenous Students||Physiotherapy Foundation of Canada||Clinical Specialization Program||PhysioCanHelp.ca|
|National Physiotherapy Month (NPM)||Electronic Outcome Measures (eOM) and FOTO||Congress||shoPTalk.ca|
|Federal Election: #PTsVote campaign|
EXTENDED HEALTH BENEFITS
Brief: A summary of extended health vendor coverage for physiotherapy in Canada.
What we accomplished: Developed a strategy for working with insurers through employers and sponsors for physiotherapists in Canada.
The future: Look for a summary report this January 2016, along with FAQs about benefit coverage.
RURAL ACCESS TO REMOTE HEALTH CARE
Brief: An environmental scan of access to physiotherapy in rural and remote areas of Canada.
What we’ve accomplished: The scan highlighted key concerns, issues and opportunities to advocate for better access at the regional and national levels.
The future: CPA will share this information with Branches and you (members) to produce advocacy messaging for improved access to physiotherapy outside urban areas.
BURSARY FOR INDIGENOUS STUDENTS
Brief: CPA is committed to increasing the number of First Nations, Inuit and Métis peoples providing physiotherapy in their home communities.
What we’ve accomplished: CPA created a bursary for students to complete their studies to become a physiotherapist or a physiotherapist assistant.
The future: Look for an announcement in early 2016 about the bursary and how to apply or nominate individuals.
Brief: CPA’s annual campaign to promote the value of the profession and show the public how#physiocanhelp.
What we’ve accomplished: We had an amazing response and reached thousands of viewers with our “Never Stop Living” message, and that doesn’t even include all of the posters and resources that members downloaded.
The future: Look for updates about the 2016 NPM this winter!
FEDERAL ELECTION: #PTSVOTE CAMPAIGN
Brief: During the unprecendented election campaign, CPA used the #PTsVote hashtag to promote resources and tips to encourage the profession to vote with health care in mind.
What we’ve accomplished: the #PTsVote campaign included material about seniors’ health, physician-assisted death and The Canadian Way. We reached thousands in the profession and reminded them of why their vote matters.
The future: Change has happened in Ottawa. The government is interested in talking to national health care leaders and we’re excited to join the conversation.
Brief: CPA’s current Strategic Plan covers the Association’s goals from 2013-2018. While it may seem far off, we’ll begin work in 2016 to develop its successor. This process is not taking place in isolation. Provincial branches and Division leadership have been and will continue to lead this effort along with the CPA Board and senior management, and you, our members. We will also include the many stakeholders who influence the profession of physiotherapy in Canada.
Accomplishments/what we’ve done: We carried out the “Planning to Plan” project from May to October: our consultants interviewed leaders from all Component groups, held a symposium of different national associations and presented their findings to the Joint Meeting of CPA leaders in November. We now have a detailed plan on how to involve our members and work together with all Components to establish our new strategy.
The future: We will reach out to the Components in early 2016 to fine-tune the plan and start to implement it after Congress. The result will be a new CPA Strategic Plan by 2018 that is based on your voice.
Brief: This program shares significant savings and resources for private clinics to build and sustain successful practices (and it’s free to join!).
What we’ve accomplished: In only its first year of operation, the PCOP program has garnered a lot of support among our private practice members. We’ve provided program members with substantial discounts from our partners at Patterson Medical, Ceridian, TD Merchant Services and ATI Insurance Brokers.
The future: We will be looking to expand the program in 2016 with more business services and discounts that will make it easier for owners to spend less time on clinic administration and more on patient care. If you have ideas on how the program can better support you, please let the Member Services team know by emailing ClinicOwners@physiotherapy.ca.
Brief: PFC is Canada’s only registered charity dedicated to the funding of physiotherapy research. PFC-funded research creates knowledge that improves the practice of physiotherapy, helping physiotherapists better assess, treat, and educate their patients, which ultimately allows Canadians to experience a better quality of life. For more than 30 years, PFC has awarded more than $1.25 million in grants and scholarships to the country’s leading researchers.
What we’ve accomplished: The PFC enjoyed another year of outstanding support from our members. Through member donation campaigns in May and September, we earned $63,000 for physiotherapy research in Canada.
The future: Donate now and watch for announcements about National Physiotherapy Month and Renewal campaigns. PFC is also at Congress; join our sponsored yoga or Nordic walking classes, participate in the Fun Run, or just stop by the CPA booth and say hello!
Brief: You use outcome measures (OM) to evaluate and track patient progress; electronic outcome measures (eOM) enables you to compile patient-reported outcomes in a meaningful way. CPA has partnered with Focus on Therapeutic Outcomes Inc (FOTO) to be the exclusive provider of eOM collection and reporting services for this project.
What we’ve accomplished: From what eOM is (the future) to “what’s in it for me?”, FOTO awareness has steadily grown. In July, CPA and FOTO impressed CIHI representatives and will continue to provide progress updates. As of early December, 262 forward-thinking physiotherapists have signed up to get a head start on the future and have grown our Canadian eOM database to over 8,000 FOTO episodes with status.
Moving forward: Increasing FOTO awareness and working with Branch members to gain momentum. On February 24th, look for a webinar about the true value of eOM. Keep an eye out at the 2016 Congress for in-person demos and an interactive educational session. Use the#futureiselectronic to spread the word.
Brief: This year, the team focused on developing informal aspects of learning and engagement.
What we’ve accomplished: The March #30Reps campaign is just one way that we played with informal learning; we were overwhelmed with the positive response! CPA decided to team up with Physiopedia and allow members free access to the Physiopedia Plus program. While the partnership officially began this fall, its founder Rachel Lowe met up with us in Halifax, NS, and shared her vision of “From one to one million” to receptive audience.
The future: 2016 will see the hiatus of the clinical teleconference program and the practice management workshops while the PD team works on undergoing a massive shift to a brand new learning centre. Of course, there will be other programming from Branches, Divisions and other sources that we’ll continue to share with you.
Brief: The #QualityPT project addresses some concerns about potential reputational risks to physiotherapy profession through the delivery of quality care in an increasingly complex system and marketplace.
What we’ve accomplished: So far, two of the seven #QualityPT dimensions (safety andeffectiveness) have been explored through the shoPTalk blog. We want to start conversations and have physiotherapists, physiotherapist assistants and students discuss what quality means to them.
The future: Expect one shoPTalk post a month featuring a quality indicator and tips on what you can do right now to improve your delivery of quality care.
Brief: A self-directed certification program to recognize physiotherapists who have demonstrated advanced clinical competence, leadership, continuing professional development and involvement in research.
What we’ve accomplished: Focused on resource development and applicant capacity building activities, both inside and outside the program.
The future: Creating additional candidate/program resources to help build candidate capacity for success. Keep an eye out for the “Ask a Specialist” fishbowl-style workshop at 2016 Congress, which will have audience-directed questions.
Brief: The best place to meet, learn and network with physiotherapists and physiotherapist assistants from across Canada.
What we’ve accomplished: This was the second year we placed a focus on engagement. Our special sessions were very well received, and delegates and members had the opportunity toshare their knowledge and network. The response was fantastic and Congress will continue to prioritize engagement.
The future: Over the next year, the Congress team will work behind the scenes to design even more engaging experiences, better address the needs of front line clinicians, and help them share practical knowledge.
Brief: CPA’s bi-monthly member magazine reaches more than 11,000 in print, and an additional 15,000 online. Content is driven by volunteer authors, experts in their respective fields including practitioners, clinic owner and academics.
What we’ve accomplished: In 2015, the magazine began a more focused approach to theming each issue. The year saw us explore fitness and physiotherapy, Aboriginal health and wellness, education, and a special issue to support the sector during the federal election.
The future: We will continue to provide readers with a strategic approach to content, including innovation quality physiotherapy, and market analysis, finance and business. Look for a new Division profile every issue and new columns like book reviews will be introduced. If you are interested in submitting articles (or ideas!) please contact Kim Tytler to pitch your story.
Brief: Physiotherapy Canada is CPA’s official, peer-reviewed journal. Since 1923, the Journal has given direction to clinical science and reasoning, knowledge translation, therapeutic skills, and patient-centered care in physiotherapy. The journal is available in print for a small fee tomembers and non-members.
What we’ve accomplished: 2015 saw the launch of the digital version of the journal. The new flip book style enables readers to easily access articles online and click through to ads. Three ongoing series in 2015 were Education, Global Health, and Life and Health Care Transitions.
The future: Two series that started recently for submissions through 2016 include Exercise Prescription and Primary Care – keep your eyes open for more.
Brief: PhysioCanHelp is CPA’s public facing website that teaches the public about preventing injuries, managing pain and how to keep moving.
What we’ve accomplished: PhysioCanHelp continued to curate and produce patient-centered content (“Where does it hurt?” and “Search by condition”).
The future: Look for a new “health awareness” campaign each month about how “physio can help.” To kick off the year, January will feature Alzheimer’s awareness month and the role that physiotherapy can play in helping to manage the disease. If you’re interested in trying your hand at writing to inform the public about physiotherapy, please email Sasha –she’ll be happy to help you throughout the process.
What it is: shoPTalk is the place for physiotherapists and physiotherapist assistants to go to “talk shop.” Physiotherapists and physiotherapist assistants engage with content like new advancements in the field, professional experiences and controversial issues.
Accomplishments/what we’ve done: In its first year, shoPTalk has quickly grown into the equivalent of an online coffee shop. Thanks to a few controversial posts, the blog now has almost 3,000 monthly visitors, many who ask excellent questions and share tips about your profession.
The future: Our first year has been a blast and we can’t wait to work with you to create more valuable content. In 2016, look for topics that encourage professional development (Clinical Specialty: MythBusters edition) empathize with the patient experience (Guillain-Barré Syndrome) and maybe even help you do your job better (Lean Six Sigma Model). We’re always looking for great ideas, so if you’ve got something to say, please check out our tips for writingand then email Sasha.